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Publication Type
Journal Article
UWI Author(s)
Author, Analytic
Jayawardena, Chandana
Author Affiliation, Ana.
Department of Management Studies
Article Title
A comment: Practical marketing: The key to success for artists?
Medium Designator
n/a
Connective Phrase
n/a
Journal Title
Caribbean Quarterly
Translated Title
n/a
Reprint Status
Refereed
Date of Publication
2001
Volume ID
47
Issue ID
2&3
Page(s)
132-46
Language
n/a
Connective Phrase
n/a
Location/URL
n/a
ISSN
n/a
Notes
n/a
Abstract
Examines the importance of marketing for artists. Explores some of the areas of marketing that are relevant to artists and suggests marketing strategies that they can use to establish themselves in the marketplace.
Keywords