View
Publication Type
Journal Article
UWI Author(s)
Author, Analytic
Brown, Aggrey
Author Affiliation, Ana.
CARIMAC
Article Title
Media access in the age of neoliberalism
Medium Designator
n/a
Connective Phrase
n/a
Journal Title
Cajanus
Translated Title
n/a
Reprint Status
n/a
Date of Publication
1999
Volume ID
32
Issue ID
2
Page(s)
40-46
Language
n/a
Connective Phrase
n/a
Location/URL
n/a
ISSN
n/a
Notes
n/a
Abstract
Discusses the effects of the gradual disappearance of public service broadcasting throughout the Anglophone Caribbean. Argues that, in such an environment, socially useful information rarely gets translated into mainstream media products. Describes a number of successful social marketing campaigns and the options of interest groups in civil society that want to launch a social marketing campaign.....
read more