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Publication Type
Conference Proceedings
UWI Author(s)
Author, Analytic
Muturi, Nancy
Author Role
Presenter
Author Affiliation
Caribbean Institute of Media Communication
Paper/Section Title
Behaviour change communication for HIV/AIDS prevention in rural Africa - the role of faith based organization
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Proceedings Title
Annual Conference of the American Public Health Association
Date of Meeting
November 15-19, 2003
Place of Meeting
San Francisco
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Date of Publication
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Date of Copyright
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Volume ID
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Location in Work
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Extent of Work
25p
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Notes
Poster session
Abstract
Explores the role of faith-based organisation in the HIV/AIDS communication and prevention in rural Africa. Applying elements of various theoretical models in health communication, the author contends that religious leaders are credible and trusted role models in their communities who would be effective in information dissemination and behaviour change communication. In HIV/AIDS communication, they would reinforce the media messages and support health professionals while condemning risky sexual behaviour and practices that put people at risk of HIV/AIDS infection. Data for this study were gathered qualitatively through focus groups and in-depth interviews among rural men and women in Kenya. Key findings indicate that religious leaders influence people's values, beliefs, behaviours, and practices and they serve as a major and sometimes the only reliable sources of information for some people. They are capable and have the opportunity to communicate about sensitive issues like HIV/AIDS in their communities. They are willing to participate in HIV/AIDS campaigns but they require training and support from the health professionals in performing this role.....
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