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Publication Type
Conference Proceedings
UWI Author(s)
Author, Analytic
Muturi, Nancy; Ruddock, Maxine; Bain, Brendan C.
Author Role
Presenter
Author Affiliation
Caribbean Institute of Media Communication
Paper/Section Title
Health education and communication for HIV/AIDS prevention in the Caribbean: A participatory approach
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In
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Proceedings Title
International Association of Media and Communication Research
Date of Meeting
July 20- 26, 2004
Place of Meeting
Porto Alegre, Brazil
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Abstract
Changing behaviour and sexual practices through various education and communication strategies has been one of the challenges of HIV/AIDS programmes world wide. It has been a much greater challenger among the youth who, are an AIDS generation who do not know a world without HIV or AIDS. Their age, biological and emotional development, financial dependence and lack of knowledge and understanding puts them at a greater risk of contracting HIV/AIDS. Health Education and Behaviour change communication have been singled out as the most effective strategies in fighting the epidemic in the Caribbean region. A combination of these strategies not only increases awareness but also understanding that is geared toward behaviour and attitude change. The education element increases understanding and empowers them to make informed decisions regarding sex and sexuality enabling them to lead a safe life without the fear of HIV/AIDS.....
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