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Publication Type
Conference Proceedings
UWI Author(s)
Author, Analytic
Deslandes, Derrick D
Author Role
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Author Affiliation
Department of Management Studies
Paper/Section Title
Assessing the Image of St. Lucia: Does the type of visitors matter?
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Connective Phrase
In
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Proceedings Title
Beyond walls: Multi-disciplinary perspectives, St. Lucia Conference, School of Continuing Studies
Date of Meeting
November 18-19, 2004
Place of Meeting
St. Lucia
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Date of Publication
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Abstract
The all-inclusive vacation package concept has often been criticized for sequestering guests and limiting their interaction with the local people resulting in a lower perceived image than non all-inclusive guests. With the increase in the number of hotels offering all-inclusive packages in St. Lucia, this paper seeks to assess the country and destination images of St. Lucia and to compare the images of the country held by all-inclusive guests on a number of dimensions to determine whether or not their images of the country are different.....
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