Author Affiliation, Ana.
Department of Management Studies
Cuba: The crown prince of Caribbean tourism
Date of Publication
Cuba was the leading tourist destination in the Caribbean for most of the years between World War IIand the Cuban revolution. After 1959, the fate of tourism in Cuba Changed dramatically. During the last decade, Cuba once again has recorded phenomenal growth in tourism receipts. By the mid-1990s she ranked sixth in the Caribbean tourism league. At the eve of the last century, Cuba graduated to fourth place, surpassing the Bahamas and Jamaica. The new waveof success in tourism in Cuba has not been an accident, but a result of a well planned, and at times, too optimistic development strategy. The paper analyzes the rise, fall and new wave of tourism in Cuba in four post-World War II periods, 1945-1959, 1960-1974, 1975-1989 and 1990 onwards. In conclusion, the author predicts that by 2010 Cuba will become the leading tourist destination in the Caribbean. (AU)....