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Publication Type
Conference Proceedings
UWI Author(s)
Author, Analytic
Crick, Anne P.
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Author Affiliation
Department of Management Studies
Paper/Section Title
In the wake of S11 are virtually real destinations a viable response to S11?
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Proceedings Title
Caribbean Studies Association Conference: Coping with challenge contending with change
Date of Meeting
May 27- June 1, 2002
Place of Meeting
Nassau, Bahamas
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Abstract
On September 11, 2001 terrorist actions in the United States threw the entire world into turmoil. Tourism was one of the hardest hit industries. It is too early to definitively conclude how tourists from the North American market may respond. It is obvious however that to survive in an era when the primary market may feel insecure about travelling overseas, destinations must develop creative means of attracting visitors. One potential strategic response is the ‘virtually real’ destination a destination that essentially allows the visitor to enjoy a ‘safe adventure’ and creates the predictability, comfort and convenience that many post-modern tourists desire. This paper examines all-inclusive resorts as a type of virtually real destination and highlights both the advantages and disadvantages of this type of tourism for Caribbean destinations. The implications of extending this type of tourism beyond the all-inclusive are discussed....
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