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Publication Type
Conference Proceedings
UWI Author(s)
Author, Analytic
Deslandes, Derrick D; Goldsmith, R.
Author Role
n/a
Author Affiliation
Department of Management Studies
Paper/Section Title
Destination branding: A new paradigm in tourism marketing
Medium Designator
n/a
Connective Phrase
In
Editor/Compiler
n/a
Editor/Compiler Role
n/a
Proceedings Title
Proceedings of the Annual conference of the Academy of Marketing Science
Date of Meeting
May 29- June 1, 2002
Place of Meeting
Sanibel Harbour Resort, Florida
Place of Publication
Coral, Gables, Florida
Publisher Name
Academy of Marketing Science
Date of Publication
2002
Date of Copyright
2002
Volume ID
n/a
Location in Work
n/a
Extent of Work
n/a
Packaging Method
n/a
Series Editor
n/a
Series Editor Role
n/a
Series Title
n/a
Series Volume ID
n/a
Location/URL
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ISBN
n/a
Notes
Vo. 25 (2002) Developments in Marketing Science is the proceedings
Abstract
Describes the emerging concept of destination branding, which although it is not yet widespread, holds tremendous potential for both new and existing tourism destinations. While researchers have recognised the possiblity of branding destinations, the concept has never been formally proposed or clearly delineated, nor have the difficulties of doing so been explicated. One of the major issues of concern to tourism managers has been the issue of control of the destination brand given the complexity of the tourism product and the numerous parties involved in its operation. This paper begins the process of developing an understanding of the destination branding process as well as the factors influencing its appilcablity. (AU)....
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Keywords