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Publication Type
Journal Article
UWI Author(s)
Author, Analytic
Wood, Pat; Jayawardena, Chandana
Author Affiliation, Ana.
Department of Management Studies
Article Title
Cuba: hero of the Caribbean? A profile of its tourism education strategy
Medium Designator
n/a
Connective Phrase
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Journal Title
International journal of contemporary hospitality management
Translated Title
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Reprint Status
Refereed
Date of Publication
2003
Volume ID
15
Issue ID
3
Page(s)
151-155
Language
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Connective Phrase
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Location/URL
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ISSN
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Notes
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Abstract
Features a realistic perspective of the current hospitality and tourism paradigm in Cuba. Previews the newly released hospitality and tourism education strategy to be rolled out in 2003. Provides an evaluation of the tourism and hospitality industry environment, education environment, workforce and change in policy. The authors made three research trips to Cuba in 1997, 2001 and 2002. A series of elite interviews were conducted in Cuba, Jamaica and the UK with senior Cuban policymakers. Current data and views from Cuban partners and practitioners are used to inform the discussion. Cuba continues to be one of the most mystical tourist destinations in the world with a phenomenal growth rate during recent years. The new tourism education strategy is a key for Cuba to once again become the number one destination in the Caribbean.....
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