Crick, Anne P.
Author Affiliation, Ana.
Department of Management Studies
Smile, you're a tourism employee!: Managing emotional displays in tourism.
Boxill, Ian; Taylor, Orville W; Maerk, Johannes
Tourism and change in the Caribbean and Latin America
Place of Publication
Date of Publication
Series Editor Role
Series Volume Identification
Series Issue Identification
Describes emotional labour and emotional work and their value to organizational competitiveness. Discusses the nature of tourism, particularly in developing countries, and the importance of emotional labour in tourism. Notes the marketing efforts of the Jamaica Tourist Board (JTB) and how they have attempted to encourage the Jamaican people to perform emotional labour to support these marketing efforts. Analyses these strategies and suggests further areas of research.....