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Publication Type
Conference Proceedings
UWI Author(s)
Author, Analytic
Crick, Anne P.
Author Role
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Author Affiliation
Department of Management Studies
Paper/Section Title
EP/Small Hotels: Prospects for the future
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Proceedings Title
Mona Academic Conference - Tourism: The driver of change in the Jamaican economy
Date of Meeting
2005
Place of Meeting
Kingston, Jamaica
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Abstract
Attempts to answer the question ' Can a small EP hotel survive in a landscape dominated by large all-inclusive hotels?' Begins by briefly describing the current landscape of the Jamaican hotel market, highlighting the fact that the majority of hotels are actually small properties with less than 50 rooms. Continues by describing and explaining the popularity of the all-inclusive and large chain hotels and the challenges faced by small hotels in the current marketplace. Section three describes the current trends in the marketplace paying attention to changes in consumer tastes and demographics and the implications of these changes for hotels. It also highlights local and international examples of small hotels that have not only survived but have thrived in the current landscape. Concludes with specific policy recommendations for three groups: state agencies concerned with tourism policy and marketing, hotel association, and individual hoteliers.....
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