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Publication Type
Book Chapter
UWI Author(s)
Author, Analytic
Cooper, Carolyn
Author Affiliation, Ana.
n/a
Title, Analytic
'Come to Jamaica and Feel Alright!': Marketing Reggae as Heritage Tourism
Medium Designator
n/a
Connective Phrase
n/a
Author, Monographic
Jayawardena, Chandana
Author Role
Editor
Title, Monographic
Caribbean Tourism: more than Sun, Sand and Sea
Reprint Status
Refereed
Edition
n/a
Place of Publication
Kingston, Jamaica
Publisher Name
Ian Randle
Date of Publication
2007
Volume ID
n/a
Issue ID
n/a
Page(s)
222-33
Series Editor
n/a
Series Editor Role
n/a
Series Title
n/a
Series Volume Identification
n/a
Series Issue Identification
n/a
Connective Phrase
n/a
Location/URL
n/a
Notes
n/a
Abstract
This chapter examines reggae music as a cultural / heritage tourism attraction in Jamaica. The author briefly traces the roots of reggae and examines its impact on tourists visiting Jamaica. The chapter also presents a review of the influence of Bob Marley on the development and popularising of reggae. While the use of this art form as a promotional tool was not accepted initially, reggae has developed and evolved to occupy a distinctive place in the Jamaican culture. The author also discusses the development of events such as Reggae Sumfest and Reggae Sunsplash that were created to attract tourists in the off-peak periods. These events enjoyed some measure of success and have helped to make reggae widely accepted as a part of international culture. (AU)....
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