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Publication Type
Conference Proceedings
UWI Author(s)
Author, Analytic
Bailey, Althea E.
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Paper/Section Title
Electronic Media Consumption of Jamaican Adolescents
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Proceedings Title
Caribbean Child Research Conference (CCRC)
Date of Meeting
October 22, 2008
Place of Meeting
Jamaica Pegasus Hotel
Place of Publication
Kingston, Jamaica.
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Date of Publication
2008
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Abstract
The objective of this study was to understand the electronic media consumption of Jamaican adolescents in relation to healthy lifestyle information. Twenty (20) focus group discussions were conducted in February 2006 with Jamaican adolescents aged 12-18 selected from rural, urban, lower and middle income communities. Data was analysed using the recurrent theme approach. Cable television was the most popular form of electronic media consumed. Local television shows focusing on music, competitions or had teen participants and hosts ranked second. Radio consumption was confined to music, talk shows and educational/entertaining programmes. Internet access was limited and spent mostly in chat rooms and on instant messaging. Recall of Healthy Lifestyle programmes extended 12 months before the research, was mainly about sexuality & HIV/AIDS and provided information adolescents did not get elsewhere. Adolescents are attracted to healthy lifestyle programmes that are entertaining and include adolescent participants. This provides opportunities to reach and influence adolescentsí knowledge and healthy lifestyle behaviours.....
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