Bailey, Arlene N.; Ngwenyama, O.
Author Affiliation, Ana.
Ethnographic Decision Tree Modelling:: An Exploration of Telecentre Usage in the Human Development Context
Osei-Bryson, K.; Ngwenyama, O.
Advances in Research Methods for Information Systems Research
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This chapter presents an investigation of the decision-making process of community members who decide on using telecentres for entrepreneurial endeavours. A qualitative approach through interviews with telecentre staff and users is used to assess the barriers and enablers to economic activity through use of telecentres. An ethnographic decision tree model (EDTM) is developed to illustrate the process through which a community member makes a decision to use the telecentre to support economic livelihood. A predictive model for entrepreneurial behaviour is proposed based on the factors which influence the usage of telecentres for entrepreneurship—social ties, opportunity recognition and support from the telecentres.....